Mark Schwartz founded Social Media Trackers — a social media strategy, audience development and analytics agency — founded in 2015, which is devoted to using optimized data and systems to increase online sales, influence, app downloads, audience discovery, and user behavior/analytics for companies and corporations.
Social Media Trackers utilizes social media data to create “audience profiles” predict industry trends, discover what content is the most engaging, and analyze analytical web data to better understand user behavior. Social media Trackers builds social media infrastructures for organizations that can rapidly increase ROI and sales conversions, by sculpting their social data into a trackable, scalable and profitable conversion system.
Mark has developed content marketing strategies across all social platforms and industries for some of the most recognized brand names — in order to help enhance sales and influence through targeted social content, engagement & optimization.
Mark’s previous clients include Propel – Star Wars, Facebook, Sonderpods, VMA, Healbe, Kent Displays, Gecko Hawaii, The Wiseman Group — and many more. His strategies and content have appeared in Wired, Forbes, and the Independent Business Times.
Mark is the Chief Marketing Officer for Gecko Hawaii and was previously the Director of Digital Content and Social Media for The Wiseman Group. He has been a producer of social strategy for the past 13 years, as well as a producer of online content, video production, and video/social technology for over 12 years. His background includes social media strategy, analytics, digital Marketing strategy and development, project management, producing UI for interactive video experiences, video content, directing, editing, writing, and project management.
Mark has been nominated for a Primetime Interactive Media Emmy Award for leading the innovative team that developed the ‘Glee Super-Fan Experience’ — a new integration of video and social media. The experience lived on Fox.com and had a “buddy app” on Facebook, which received over 24 Million shares within 2 days of launch.
Since 2010, Mark has produced social data infrastructure systems, apps, digital marketing strategy and strategic video content for cable networks, technologies, automobiles, authors, independent entrepreneurs and more. The list includes: Cisco, Zynga, CBS, Fox, ABC, NBC, MTV, and Audi to name a few. Mark helped build a social video campaign for Audi, which was nominated for the IAB MIXX Award.
Mark holds a B.A. in Directing and Creative Writing from the University of Arizona and is a member of the Academy of Television Arts and Sciences.